Work

CRM and customer service: strategic asset or corporate overhead?

Year: 2006

Type: article

Source: Handbook of Business Strategy

DOI: 10.1108/10775730610618675

Author: Alan Smith

Institution: Robert Morris University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019847816

FWCI: 12.06

Cites: 14

Cited by: 52

Related to: 10