Work

The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

Year: 2012

Type: article

Source: The Journal of Technology Transfer

DOI: 10.1007/s10961-012-9296-1

Authors: M. Schoonmaker, E. Carayannis, P. Rau

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2019914341

FWCI: 8.562

Cites: 112

Cited by: 40

Related to: 10