Work

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

Year: 1979

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377901600202

Authors: Allan D. Shocker, V. Srinivasan

Institutions: University of Pittsburgh, Stanford University

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020120716

FWCI: 22.34

Cites: 59

Cited by: 406

Related to: 10