Work

Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands

Year: 2012

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2012.668429

Authors: Steven McClung, Vicki Eveland, Daniel Sweeney, Jeffrey D. James

Institutions: Mercer University, Seattle Pacific University, University of Arkansas at Little Rock, Florida State University

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020397577

FWCI:

Cites: 63

Cited by: 13

Related to: 10