Work

Exploring entrepreneurial marketing

Year: 2014

Type: article

Abstract: This paper furthers the conceptual development of entrepreneurial marketing (EM) as theory. EM draws on the work of both marketing and entrepreneurship scholars and has evolved primarily from the marketing management and entrepreneurship literatures. Beginning with an overview of the different schools of thought from which the concept of EM has evolved, this paper attempts to outline and review the issues of EM that delineate it as a distinct area within the discipline of marketing. The discussion presents three potential locus of EM thought within the firm: vertical EM, horizontal EM, and EM as a temporal phenomenon. Finally, in adopting Hunt's (2010) benchmarks that seek to verify the existence of a distinct body of theory, the paper concludes that EM is advancing towards theory construction.

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2014.914069

Authors: Morgan Miles, Audrey Gilmore, Paul Harrigan, Gemma Lewis, Zubin Sethna

Institutions: University of Tasmania, University of Ulster, The University of Western Australia

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2020678508

FWCI: 13.52

Cites: 137

Cited by: 141

Related to: 10