Materialism and Status Appeals in Japanese and Us Print Advertising
Year: 1985
Type: article
Source: International Marketing Review
DOI: 10.1108/eb008290
Authors: Russell W Belk, Richard W Pollay
Institutions: University of Utah, University of British Columbia
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2020932359