Year: 2001
Type: article
Abstract: In the 1998 Master Settlement Agreement, the tobacco industry agreed to halt all marketing and promotion activities directed at children in the USA. Recently, however, Philip Morris may well have found a clever way to circumvent the spirit of this agreement. The Philip Morris Youth Prevention programme has been used as a vehicle through which to expose potentially 28 million school children to the name of Philip Morris on a daily basis—within the safety of their own classrooms.
Since spring 2000, Philip Morris has been a partner in the distribution of colourful book covers to schools around the USA (elementary, middle and high schools). The Philip Morris covers …
Source: Tobacco Control
DOI: 10.1136/tc.10.1.6f
Authors: KATHERINE CLEGG SMITH, MELANIE WAKEFIELD
Institution: University of Illinois Chicago
Language: English
Subfield: Physiology (medical)
Field: Medicine
Domain: Health Sciences
Open Access status: bronze
OpenAlex ID: W2021121968