Cognitive Processing and the Functional Matching Effect in Persuasion: The Mediating Role of Subjective Perceptions of Message Quality
Year: 1996
Type: article
Authors: Howard Lavine, Mark Snyder
Institutions: Northern Illinois University, University of Minnesota
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2021124256
