Work

Marketing Decision-Information Systems: An Emerging View

Year: 1970

Type: article

Abstract: Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be achieved. The authors, extend their initial information systems proposal to include further design concepts and practical examples.

Source: Journal of Marketing Research

DOI: 10.1177/002224377000700211

Authors: David B. Montgomery, Glen L. Urban

Institutions: Marketing Science Institute, Massachusetts Institute of Technology

Language: English

Topic: Decision Support System Applications

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2021284743

FWCI: 6.854

Cites: 8

Cited by: 69

Related to: 10