Work

Marketing effectiveness and its precursors

Year: 2011

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851211192731

Author: Luu Trong Tuan

Institution: Vietnam National University Ho Chi Minh City

Language: English

Topic: Employee Performance and Leadership

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021310491

FWCI: 8.228

Cites: 105

Cited by: 32

Related to: 10