Work

The Buying Center: Structure and Interaction Patterns

Year: 1981

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298104500312

Authors: Wesley J. Johnston, Thomas V. Bonoma

Institutions: The Ohio State University, Harvard University

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021314111

FWCI: 13.31

Cites: 42

Cited by: 455

Related to: 10