Work

Real-time bidding for online advertising: measurement and analysis

Year: 2013

Type: conference-paper

DOI: 10.1145/2501040.2501980

Authors: Shuai Yuan, Jun Wang, Xiaoxue Zhao

Institution: University College London

Language: English

Topic: Auction Theory and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021375049

FWCI: 30.71

Cites: 30

Cited by: 230

Related to: 10