Work

A Process Approach for Developing Skills in a Consumer Behavior Course

Year: 1998

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/027347539802000104

Authors: H. Shanker Krishnan, Thomas W. Porter

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2021391650

FWCI: 7.671

Cites: 23

Cited by: 20

Related to: 10