The Role of Rhetoric Content in Charismatic Leadership: a Content Analysis of a Singaporean Leader's Speeches
Year: 2002
Type: article
Abstract: This study provides an extension to the Charismatic Leadership theories by delineating the roles of rhetoric content: in frame alignment and trust building. Propositions were developed from past literature on the rhetorical behaviors of Charismatic Leadership and the interpersonal trust literature. An empirical study was then conducted to test the propositions developed and it was found that Mr. Lee Kuan Yew use the Singapore National Day Rally speeches in limited ways to align frames and build trust.
Authors: Hwee Hoon Tan, Gladys Wee
Institution: National University of Singapore
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2021616804
