Work

The Effectiveness of Chef Endorsement in Restaurant Print Advertising: Do Respondents' Gender Stereotypes or Genders Matter?

Year: 2011

Type: article

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2011.627354

Authors: Hsiang-Fei Luoh, Pei-Chun Lo

Institution: Fu Jen Catholic University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2021728638

FWCI:

Cites: 72

Cited by: 13

Related to: 10