Work

The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers

Year: 2007

Type: article

Study design: Observational Study

Source: International Journal of Mobile Communications

DOI: 10.1504/ijmc.2007.012398

Authors: ThaeMin Lee, JongKun Jun

Institutions: Chungbuk National University, Hankuk University of Foreign Studies

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2021946643

FWCI: 16.66

Cites: 61

Cited by: 65

Related to: 10