Work

Market orientation and business performance: some European evidence

Year: 1996

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339610111317

Authors: Leyland Pitt, Albert Caruana, Pierre R. Berthon

Institutions: Brunel University of London, University of Malta

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022096927

FWCI: 39.17

Cites: 27

Cited by: 312

Related to: 10