The double-edged sword: The positive and negative effects of switching costs on customer exit and revenge
Year: 2013
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Narjes Haj-Salem, Jean-Charles Chebat
Institution: HEC Montréal
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2022102480