How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
Year: 2005
Type: article
Source: Journal of Marketing Research
Authors: Alberto Sa Vinhas, Erin Anderson
Institutions: Emory University, INSEAD, INSEAD, INSEAD
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2022714635