Work

Mental Budgeting and Consumer Decisions

Year: 1996

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209465

Authors: Chip Heath, Jack B. Soll

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2023096695

FWCI: 3.378

Cites: 21

Cited by: 783

Related to: 10