Marketing Alliances, Firm Networks, and Firm Value Creation
Year: 2009
Type: article
Source: Journal of Marketing
DOI: 10.1509/jmkg.73.5.52
Authors: Vanitha Swaminathan, Christine Moorman
Institutions: University of Pittsburgh, Duke University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2024141569