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Impression management in survey responding: Easier for collectivists or individualists?

Year: 2011
Type: article
Abstract: Three experiments indicate that when individualists and collectivists engage in impression management on self-reports, they do so through different psychological mechanism s. Collectivists do so through a relatively automatic process. Thus, they can impression manage even when cognitively busy. Individualists impression manage through a more effortful process. Therefore, they can do so only when the situation permits effortful processing. These findings highlight distinct conditions under which social norms may influence consumer self-reports across cultures.
Language: English
Field: Psychology
Open Access status: green
OpenAlex ID: W2024310050
FWCI: 2.172
Cites: 126
Cited by: 55
Related to: 10