Work

Measuring market orientation: A multi‐factor, multi‐item approach

Year: 1994

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1994.9964318

Authors: Shengliang Deng, Jack Dart

Institution: University of Saskatchewan

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024374089

FWCI: 11.71

Cites: 47

Cited by: 603

Related to: 10