Work

Strategic marketing and operations relationships: the case of the lean enterprise

Year: 2004

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254042000262896

Authors: Niall C. Piercy, Nick Rich

Institutions: University of Bath, Cardiff University

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024378760

FWCI: 3.704

Cites: 36

Cited by: 22

Related to: 10