Work

Marketing decisions in small businesses: how verbal decision analysis can help

Year: 2010

Type: article

Source: International Journal of Management and Decision Making

DOI: 10.1504/ijmdm.2010.033641

Authors: Luiz Flavio Autran Monteiro Gomes, Helen Moshkovich, Adriano Torres

Institutions: Instituto Brasileiro de Mercado de Capitais, University of Montevallo, Escola Superior de Propaganda e Marketing

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024632292

FWCI: 4.779

Cites: 27

Cited by: 36

Related to: 10