Work

Structure of marketing decision making and international marketing standardisation strategies

Year: 2009

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560910947052

Author: Henry F.L. Chung

Institution: Massey University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024813690

FWCI: 7.688

Cites: 57

Cited by: 46

Related to: 10