Work

Reading between the Lines: Direct-to-Consumer Advertising of Genetic Testing

Year: 2001
Type: article
Abstract: A case study in the kinds of problems to expect from this increasingly popular marketing tactic.
Language: English
Subfield: Pharmacology
Open Access status: green
OpenAlex ID: W2025456741
FWCI: 2.975
Cites: 24
Cited by: 36
Related to: 10