Work

Opinion leaders as a segment for marketing communications

Year: 2001

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/eum0000000005647

Author: Isabella M. Chaney

Institution: Royal Holloway University of London

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025624027

FWCI: 8.793

Cites: 15

Cited by: 68

Related to: 10