Work

Do Franchise Systems Advertise Enough? U.S. Restaurant Expenditures and Performance 1989 to 1998

Year: 2002

Type: article

Source: Journal of Marketing Channels

DOI: 10.1300/j049v10n02_02

Authors: Robert E. Stassen, Robert A. Mittelstaedt

Institutions: University of Arkansas at Fayetteville, University of Nebraska–Lincoln

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026317050

FWCI: 17.21

Cites: 8

Cited by: 25

Related to: 10