Work

What Is It in a Name? an Empirical Examination of Brand Imitation in Mobile App Market

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Li, Mei, Goh, Khim-Yong, Cavusoglu, Huseyin

Institutions: National University of Singapore, The University of Texas at Dallas

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W202654454

FWCI:

Cites: 17

Cited by:

Related to: 10