Work

When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice

Year: 2008

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/596305

Authors: Aimee Drolet, Mary Frances Luce, Itamar Simonson

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026715274

FWCI: 3.245

Cites: 44

Cited by: 82

Related to: 10