Work

Analysis of means-end chain data in marketing research

Year: 2006

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5750028

Authors: Eugene Kaciak, Carman W Cullen

Institutions: Brock University, University of Alberta, Laurentian University

Language: English

Topic: Cognitive and psychological constructs research

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2027588672

FWCI: 2.578

Cites: 18

Cited by: 52

Related to: 10