Work

Market-Based Assets and Shareholder Value: A Framework for Analysis

Year: 1998

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299806200102

Authors: Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey

Institutions: The University of Texas at Austin, Cranfield University, Babson College

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027597802

FWCI: 88.81

Cites: 103

Cited by: 2,415

Related to: 10