Work

Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study

Year: 1998

Type: article

Source: International Journal of Information Management

DOI: 10.1016/s0268-4012(98)00015-2

Authors: C DESAI, G WRIGHT, K FLETCHER

Institutions: University of Strathclyde, University of East Anglia

Language: English

Topic: Information Technology Governance and Strategy

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027698138

FWCI:

Cites: 13

Cited by: 25

Related to: 10