Marketing: a key element in patent management
Year: 2005
Type: article
Abstract: This article describes the role marketing plays in valorising patents. It puts forward the hypothesis that in a situation of strong competition a patent is no longer simply a legal protection of an invention, but also a strategic tool in the market. As such, appropriate marketing management permits companies to optimise the registration and exploitation of patents. The article provides basic elements about the use of marketing in patent management. It illustrates the phenomenon through a study concerning French companies from different sectors. The interest of this study resides in the confirmation of the use of marketing in patent management and the highlighting of company profiles according to their specific approach to marketing.
Author: Liliana Mitkova
Institution: Université Paris-Est Marne-la-Vallée
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2028244116