Work

Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials

Year: 1999

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1999.10673596

Authors: Bongjin Cho, Up Kwon, James W. Gentry, Sunkyu Jun, Fredric Kropp

Institutions: Hannam University, Middlebury Institute of International Studies at Monterey

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028967720

FWCI: 3.613

Cites: 77

Cited by: 257

Related to: 10