Year: 1994
Type: article
Abstract: What is the value of communication in a political campaign? When one compares the commercial world and the political world, a few practical and useful lessons can be extracted from the usage of communication. Here, the three main rules are: unity (in form and content), repetition and counter-propaganda.
Source: Comunicação & Educação
Author: Antônio De Pádua Prado Júnior
Language: Portuguese
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2029061516