Work

Book Review: Forum Marketing Research: Methodological Foundations

Year: 1977

Type: book-review

Source: Journal of Marketing Research

DOI: 10.1177/002224377701400127

Authors: Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029125978

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Cited by: 4,342

Related to: 10