Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation
Year: 1998
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/209517
Author: John T. Gourville
Institution: Harvard University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2029136992