Work

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

Year: 1983

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298304700107

Author: Marsha L. Richins

Institution: Louisiana State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029637601

FWCI: 10.95

Cites: 23

Cited by: 1,809

Related to: 10