Work

Key Account Management – A Domain Review

Year: 2000

Type: article

Source: The Marketing Review

DOI: 10.1362/1469347002523464

Author: Malcolm McDonald

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Bradford, University of Oxford

OpenAlex ID: W2030353076

FWCI:

Cites:

Cited by: 34

Related to: 10