Work

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Year: 2013

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2013.812978

Author: Zoe Lee

Institution: University of Bath

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2030544802

FWCI: 13.84

Cites: 72

Cited by: 46

Related to: 10