Year: 2013
Type: article
Abstract: According to John Keane’s Monitory Democracy approach, in recent years the new digital environment has created new possibilities forpolitical citizenship, including monitoring and scrutiny to the centers of economic and political power. This means communicational landscapeslike social media are promoting and increasing the public debate. This paper argues that this phenomenon is also observable in Advertising, forwhich provides the distinction between normalized and citizen monitoring, as well as between subvertising and citizen media activism. Finally, thispaper presents the ethical challenge that accompanies this process, by questioning the understanding of Advertising as a persuasive monologue.
Source: Cuadernos info
DOI: 10.7764/cdi.32.477
Author: RAMÓN A. FEENSTRA
Institution: Universitat Jaume I
Language: Spanish
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2031092178