Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
Year: 2006
Type: article
Source: Industrial Marketing Management
Authors: H. Wilson, M. Clark, B. Smith
Institutions: Cranfield University, Henley College
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2031534412