Work

Measuring the effectiveness of marketing information systems

Year: 2007

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710819978

Authors: Spiros P. Gounaris, George G. Panigyrakis, Kalliopi C. Chatzipanagiotou

Institution: Athens University of Economics and Business

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032232665

FWCI: 14.2

Cites: 63

Cited by: 48

Related to: 10