Succeeding in the communiputer age: Technology and the marketing mix
Year: 1996
Type: article
Source: Industrial Marketing Management
Authors: John A. Courtney, Doris C. Van Doren
Institutions: Intel (United States), Loyola University Maryland
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2032586465