Work

The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders

Year: 2001

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725701323366719

Author: Gareth Smith

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032936876

FWCI: 13.83

Cites: 12

Cited by: 122

Related to: 10