Work

Rebranding in the banking industry following mergers and acquisitions

Year: 2008

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320810894398

Authors: Mary Lambkin, Laurent Muzellec

Institutions: University College Dublin, Dublin City University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033063364

FWCI: 10.15

Cites: 36

Cited by: 64

Related to: 10