Work

The Roles of Marketing and Industrial Design in Discontinuous New Product Development *

Year: 2004

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/j.0737-6782.2005.00101.x

Author: Robert W. Veryzer

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2033066063

FWCI: 16.23

Cites: 39

Cited by: 184

Related to: 10