Work

Culturally incongruent messages in international advertising

Year: 2012

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-31-2-355-376

Authors: Geng Cui, Xiaoyan Yang, Haizhong Wang, Hongyan Liu

Institutions: Lingnan University, Guangdong University of Foreign Studies, Sun Yat-sen University, Jinan University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

Funder: Lingnan University

OpenAlex ID: W2033147496

FWCI: 5.795

Cites: 53

Cited by: 48

Related to: 10